![]() For me, that means I’m going to think about the things I want to say. If I need to tell you when you invite someone onto your show, you are asking them to share a lot of what they know in order to enrich your audience. So now, let’s talk about why this tactic is wrong. “Hey, do you want to join our coaches (or whatever)? It’s $790 a year.” So, but it was all pretty clear from the outset, a way just to get me into their sales. Do you want to do a written interview too?” And I thought, “Well, I’m trying to be on more sites, so why not?” And then I got put into a sales funnel. And then he was like, “Hey, your podcast is published.” Again, automated email. I’ve never actually talked to the host of this show because I got an automated email because somebody recommended me that put me into an email funnel where I then filled out a form and recorded my own audio. The third one, I mean the third one, is the coldest. And he said, “Can I set up a call with one of our people?” So that was another tactic. He, after we stopped recording, goes, “You know, something from our interview that I didn’t touch on but I want to ask you about.” And then he used that as a jump-off point to do the pitch. He said, “Do you want to get more customers or clients?” And I knew immediately where he was going and I was polite but firm in my rejection.Īnother one was a little bit savvier. This week as I record this, I was on one where the guy just straight up launched into a pitch after he stopped recording. And then after the interview, they’ll straight up cold pitching. But that is not the primary goal so they’re not going to promote episodes like you or I would promote episodes. They’re not treating this as content that they want to publish.Īnd then after the interview, I should say that they will publish it. They’re trying to cram as many of these in as possible because they are sales calls. The interview will be a calendar invite that is 30 minutes, absolute max. Here’s a recent episode.” Almost like they feel like they need to prove that they’re putting out these episodes. They’ll just say, “Hey, come on my podcast. They almost definitely won’t tell you why they think you’re a good fit. I’ve had it happen via Twitter DM, LinkedIn messaging, and an automated email because somebody else recommended me for a show. They’re probably not going to do it via email though, or they might. ![]() Someone will cold pitch you to come on their show. So, first of all, let’s talk about how this tactic works. Your podcast guests are not part of your sales funnel. Joe Casabona: If you want a surefire way to betray trust in your podcast, invite a guest on just to ambush them with a sales pitch for your own services. I’ll share everything I know with you here on Make Money Podcasting presented by Podcast Liftoff and Nexcess. And my podcasts have been making money from day one without a lot of downloads. On this show, you’ll learn tried and true methods to increase your revenue and turn your podcast from a money pit into a money maker. Hello! And welcome to Make Money Podcasting, where I teach you how to make your first $10,000 with your podcast. I’m saying that your podcast guests are not your sales partner. Again, going into this episode, I’m not saying that selling is wrong. And then I’ll tell you what I’m doing in the future to try to protect against this tactic. Today, we’re going to talk about how the tactic works, why it’s wrong, and how to do this the right way. ![]() This is the absolute wrong way to make money with your podcast. Recently, I was asked to be a guest on three different podcasts just to be given a hard sell on their services after the interview. But one of the absolute wrong ways to do this is by doing it duplicity. And then getting people who listen to hire you in a client or customer relationship by one of your products or get private purchase. One of the best ways you can make money with your podcast is by using it to showcase your expertise and your authority in a field. That’s F-I-X-E-S for Five Fast Fixes to grow your podcast. To get this totally free email course, you can head over to. This free email course will go over what they are, why they work, and how you can implement them. If you’re wondering why your podcast growth is stagnating or non-existent, you likely just need to make a few small tweaks to see growth. Intro: Real quick before we get started, I want to tell you about a free email course I have called Five Fast Fixes to grow your podcast.
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